Shipping
MadCoolHiFi — the managed marketing stack for specialty audio dealers. 1,519 dealers mapped, 1,385 brands tracked; the operator-led moat keeps widening. Day-to-day: dealer onboarding, copy, and tuning the intelligence layer.
MadCoolSocial — productized social-posting for any business. AI drafts in your voice, runs your industry's research nightly, ships to 24+ platforms through an approval queue. Solo $49 → Multi-brand agency $499. Marketing site, member portal, content engine, image-gen, and analytics all live.
Building
MadCoolStuff — broadening into a practitioner's guide to AI across three pillars: hardware, models, and robotics. Reviews, benchmarks, and buying guides for the operators actually shipping with it — not the keynote-watching crowd.
MadCoolMoney — a real-time dashboard for traders and investors. Live charts, signal-level overlays, and the dozen numbers that actually drive a trading day. Replaces the placeholder WordPress aggregator currently at the domain.
willkline.com — the umbrella hub you're on. Purpose-built to tie the four brands together without forcing visitors through any one of them.
Toolchain
- TypeScript
- Next.js App Router
- Supabase
- Stripe
- Tailwind
- Playwright
- Biome
- ComfyUI
- Wan2GP
- LTX-2.3
Distrustful of heavy frameworks.
Not right now
Consulting engagements outside the umbrella. Speaking gigs. Anything that doesn't ladder to one of the four brands or the main hub. Happy to talk at willkline@willkline.com anyway.